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Bratz Funky Fashion Makeover
Everyone remembers when Bratz first came onto the toy scene, daring to intrude on Barbie’s territory. Mattel had long held a monopoly on the dress up doll market and then all of sudden, these upstart brats rose up to challenge their rule. Bratz was initially unsuccessful, understandable considering Barbie’s influence, but it fairly quickly won over legions of girls with their bug eyes, pouty lips and edgy fashion, which was an intriguing contrast to the wholesome, perhaps becoming tiresome, Barbie. Firstly, it’s always a good idea to try and match the Flower Delivery Toronto specifically to the person. Bratz has taken over a significant share of the market to itself with lines like Bratz Funky Fashion Makeover and Bratz Genie Magic, but Mattel wasn’t about to back down with a fight. There have been subsequent lawsuit battles between Mattel and MGA Entertainment over issues of infringement. Mattel won a suit in which it complained that the creator of Bratz had designed the line while still employed at Mattel, and as a result MGA Entertainment had to halt production of Bratz. However, this has so far been on hold and MGA has filed an appeal. MGA also filed a suit of its own, claiming that the “My Scene” Barbie dolls had ripped off of the Bratz design, and the verdict for this suit is also on hold.

Therefore, in the meantime the Bratz franchise continues to sell its products and it has expanded beyond fashion dolls to even TV shows, movies, video games and music. Despite its predicament, Bratz products are alive and well, selling off quickly as well as attracting controversy. Some have expressed concern with the message that Bratz dolls conveys to the girls that play with them. For example, the Bratz Funky Fashion Makeover style heads allow girls to style hair, and administer tattoos, eye shadow, lip gloss and the works. Toronto Flower Delivery to most countries with no hassle through Local Street. Bratz Funky Fashion Makeover is also targeted at girls ages 6 to 12. It suggests that girls apply the same makeover to themselves, “although Mom might not let kids leave the house afterwards.” Even the American Psychological Association has commented on the possible over sexualization of young girls, and others worry that lines like the Bratz Funky Fashion Makeover encourage girls to dress provocatively and objectify sexuality at such an early age.

Yet others find it questionable or laughable to think that Bratz dolls are responsible for a hypersexual culture. It’s all just fantasy and fun, and it’s girls themselves who actually want to put on makeup and dress up regardless of what Bratz dolls do. That might be true, but media and consumerism have a considerable effect on how girls think. Bratz dolls themselves are not the issue; they merely represent a growing concern that sooner or later needs to be addressed.